Efficient Growth
Excellent Consulting
Investment in Success!

Efficient Growth
Excellent Consulting
Investment in Success!

Efficient Growth
Excellent Consulting
Investment in Success!

Efficient Growth
Excellent Consulting
Investment in Success!

Our Vision

Our Vision

Our Vision

Our Vision

We increase efficient customer growth and financial success through excellent go-to-market consulting and a targeted investment strategy.

We increase efficient customer growth and financial success through excellent go-to-market consulting and a targeted investment strategy.

We increase efficient customer growth and financial success through excellent go-to-market consulting and a targeted investment strategy.

We increase efficient customer growth and financial success through excellent go-to-market consulting and a targeted investment strategy.

Our Mission

We concentrate on strategic investments in a variety of enterprises, aiming to create a resilient portfolio that consistently generates capital for additional investments

Our Mission

We concentrate on strategic investments in a variety of enterprises, aiming to create a resilient portfolio that consistently generates capital for additional investments

Our Mission

We concentrate on strategic investments in a variety of enterprises, aiming to create a resilient portfolio that consistently generates capital for additional investments

Our Mission

We concentrate on strategic investments in a variety of enterprises, aiming to create a resilient portfolio that consistently generates capital for additional investments

Our Mission

We concentrate on strategic investments in a variety of enterprises, aiming to create a resilient portfolio that consistently generates capital for additional investments

Capital & Investment

Capital & Investment

Capital & Investment

Capital & Investment

Trusting in the Future - Leveraging Potentials Effectively

Trusting in the Future - Leveraging Potentials Effectively

Trusting in the Future - Leveraging Potentials Effectively

Our expertise in financing and corporate consulting is poised to unlock the doors to your success. You bring the vision, we bring the resources and expertise to transform it into reality.

As a founder, you encounter distinctive challenges – from securing capital to crafting strategic plans. Let us join forces to breathe life into your entrepreneurial aspirations

Our expertise in financing and corporate consulting is poised to unlock the doors to your success. You bring the vision, we bring the resources and expertise to transform it into reality.

As a founder, you encounter distinctive challenges – from securing capital to crafting strategic plans. Let us join forces to breathe life into your entrepreneurial aspirations

Our expertise in financing and corporate consulting is poised to unlock the doors to your success. You bring the vision, we bring the resources and expertise to transform it into reality.

As a founder, you encounter distinctive challenges – from securing capital to crafting strategic plans. Let us join forces to breathe life into your entrepreneurial aspirations

Strategic

Investment

Innovative solutions, targeted capital placements

Seed & Angel

Investment 

Investments up to €50k or equity for time

Follow-Up

Investment

Follow-Up Investment

Additional funds for growth and participation

Fundraising Support

Enterprise meets startup: Portfolio Synergies

Startup Network

Global Access to Investment Opportunities in Search of Projects

Exit Szenario Support

Change of Control, Outsell, Management Buyout, or IPO

Strategic

Investment

Innovative solutions, targeted capital placements

Seed & Angel

Investment 

Investments up to €50k or equity for time

Follow-Up

Investment

Additional funds for growth and participation

Fundraising Support

Enterprise meets startup: Portfolio Synergies

Startup Network

Global Access to Investment Opportunities in Search of Projects

Exit Szenario Support

Change of Control, Outsell, Management Buyout, or IPO

Strategic

Investment

Innovative solutions, targeted capital placements

Seed & Angel

Investment 

Investments up to €50k or equity for time

Follow-Up Investment

Zusätzliche Mittel für

Wachstum und Beteiligung.

Fundraising Support

Enterprise meets startup: Portfolio Synergies

Startup Network

Global Access to Investment Opportunities in Search of Projects

Exit Szenario Support

Change of Control, Outsell,

Management buy out or IPO.

Strategic

Investment

Innovative solutions, targeted capital placements

Seed & Angel

Investment 

Investments up to €50k or equity for time

Follow-Up

Investment

Additional funds for growth and participation

Fundraising Support

Enterprise meets startup: Portfolio Synergies

Startup Network

Global Access to Investment Opportunities in Search of Projects

Exit Szenario Support

Change of Control, Outsell, Management Buyout, or IPO

Strategic

Investment

Innovative solutions, targeted capital placements

Seed & Angel

Investment 

Investments up to €50k or equity for time

Follow-Up Investment

Additional funds for growth and participation

Fundraising Support

Enterprise meets startup: Portfolio Synergies

Startup Network

Global Access to Investment Opportunities in Search of Projects

Exit Szenario Support

Change of Control, Outsell, Management Buyout, or IPO

dventure

onsulting

dventure

onsulting

Top Consulting, Proven Strategies, and Efficient Methods for Founders, Companies, and Investors.

Top Consulting, Proven Strategies, and Efficient Methods for Founders, Companies, and Investors.

Top Consulting, Proven Strategies, and Efficient Methods for Founders, Companies, and Investors.

Struggling with ineffective strategies or underperforming investments?

Whether you're a founder, established company, or portfolio investor, we assist you in successfully launching your company or returning to an efficient growth trajectory. With targeted methods, we ensure your financial success!

Struggling with ineffective strategies or underperforming investments?

Whether you're a founder, established company, or portfolio investor, we assist you in successfully launching your company or returning to an efficient growth trajectory. With targeted methods, we ensure your financial success!

Struggling with ineffective strategies or underperforming investments?

Whether you're a founder, established company, or portfolio investor, we assist you in successfully launching your company or returning to an efficient growth trajectory. With targeted methods, we ensure your financial success!

Topics at a Glance

Topics at a Glance

Topics at a Glance

Topics at a Glance

Company

Marketing

Sales

Channel

Hiring

For Efficient and Scalable Growth

Vision & Mission

Establishing or Enhancing the Company's Guiding Star

GTM Strategy

Developing Cross-Company Strategy: Target Customers, Value Propositions, and USPs

Business Plan

Developing a 3-Year Plan with Objectives and Key Metrics

Anual Plan

Quarterly or Monthly Rolling Annual Operations Plan

Organization

Sales, CSM, and GTM Structure: Headcount Plan, Cost Plan, Compensation

Company Process

Sales Methodology, Tech Stack, Forecasting, Deal or QBR

Company

Marketing

Sales

Channel

Hiring

For Efficient and Scalable Growth

Vision & Mission

GTM Strategy

Business Plan

Anual Plan

Organization

Company Process

Company

Marketing

Sales

Channel

Hiring

For Efficient and Scalable Growth

Vision & Mission

GTM Strategy

Business Plan

Anual Plan

Organization

Company Process

Company

Marketing

Sales

Channel

Hiring

For Efficient and Scalable Growth

Vision & Mission

Establishing or Enhancing the Company's Guiding Star

GTM Strategy

Developing Cross-Company Strategy: Target Customers, Value Propositions, and USPs

Business Plan

Developing a 3-Year Plan with Objectives and Key Metrics

Anual Plan

Quarterly or Monthly Rolling Annual Operations Plan

Organization

Sales, CSM, and GTM Structure: Headcount Plan, Cost Plan, Compensation

Company Process

Sales Methodology, Tech Stack, Forecasting, Deal or QBR

We develop efficient, company-wide growth strategies through workshops and management interviews and ensure their successful implementation through regular management check-ins. our methodology is based on continuous optimisation and targeted coaching to ensure long-term success.

We develop efficient, company-wide growth strategies through workshops and management interviews and ensure their successful implementation through regular management check-ins. our methodology is based on continuous optimisation and targeted coaching to ensure long-term success.

We develop efficient, company-wide growth strategies through workshops and management interviews and ensure their successful implementation through regular management check-ins. our methodology is based on continuous optimisation and targeted coaching to ensure long-term success.

Customer Voices

  • Boris Lokschin

    Founder & CEO, Spryker

    Eddy Frey played an important role as CRO in the successful internationalization of Spryker and in solidifying our position as a leading enterprise digital commerce platform. We continue leveraging his network and expertise as a GTM Advisor with Edventure, supporting Spryker's global growth forward.

  • Andy Bruckschlögl

    Founder & CEO, Ryte

    As an Industry Advisor, Edventure has significantly supported Ryte in its international expansion, demand generation, and partnership strategy. Furthermore, Edventure's contribution to my book 'How to Startup,' especially in the areas of Enterprise Sales and Go-to-Market (GTM), has provided valuable insights and expertise.

  • Björn Jopen

    Investor & Serial Entrepreneur

    I met Eddy at K5. As an investor with Jale, I'm constantly seeking expertise that advances me and my portfolio companies. With Edventure and Eddy, we have found access to first-class sales and go-to-market expertise, from which we've already benefited. I look forward to continuing our collaboration and achieving more shared successes.

  • Malte Kosub

    CEO, Parloa

    Recommended as a GTM expert, Eddy from Edventure has shaped our early stages through workshops and coaching. He provided valuable insights that extended beyond sales and marketing, helping to strategically bolster our growth. We gladly recommend Eddy.

  • Pawel Jaszczurowski

    Founder & CEO, Demoboost

    Eventure, as one of our investors, is more than just a financier. They contribute valuable GTM expertise and a significant network, creating crucial added value. Eddy Frey, already an enthusiastic user of Demoboost as CRO of Spryker, now furthers our success with his extensive network and profound knowledge

  • Mika Gökel

    CEO, Meta:Proc

    Edventure has been a proficient partner for Meta:Proc in transitioning from a project to a software solution. Their solid GTM strategies and market insights were instrumental to our successful launch and growth. I wholeheartedly recommend them."

  • Nader El Ali

    CEO, DemoUp Cliplister

    Edventure set decisive impulses for the focus of our marketing and sales strategies at DemoUp Cliplister through a GTM workshop. The exchange on market opportunities and partnership strategies has significantly contributed to our ongoing growth and success

  • Max Kaiser

    Founder, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Ramona Treib

    Founder & MD, Pflegedienst Treib

    As a co-founder, dedicated coach, and mentor as an angel investor, Edventure enabled the establishment and accelerated the growth of the company beyond expectations. Today, it stands as a reputable care provider. We have exciting plans for the future, including expansion and opening another location near Dachau.

  • Tilman Au

    CEO, Diva-e

    Eddy Frey, in his roles at Adobe, SAP, and Spryker, has already made a significant contribution to Diva-e's success story in enterprise CX projects. We are excited that he is now supporting us as a GTM Board Advisor, strategically guiding Diva-e on its journey to CX market leadership and shaping our dynamic growth

  • Philipp Janowski

    GF, Umwerk

    Edventure has been a consultative ally to Umwerk, refining our vision and mission, and aligning our strategy with key industries and accounts. Their contributions in fine-tuning our sales pitch and USPs have been instrumental in driving our solid growth

  • Philipp Kuhn

    Founder & MD, SKP

    Edventure's consulting has significantly propelled us forward, from thorough business analyses to strategic enhancements that bolster our efficiency and outcomes. Particularly in developing our GTM plan for 2024, Edventure played a crucial role. We look forward to implementing these strategies and anticipate more valuable insights from Edventure.

  • Michael Bartos

    Founder & MD, Newton

    Edventure joined us through my network, and we immediately tapped into their deep sales and GTM expertise through workshops and deal coaching. An amusing fact: customers often reached out just before our coaching sessions with Eddy – perhaps a sign of his 'Sales Magic'? We're eager to continue this partnership and leverage his support to accelerate Newton's growth.

  • Alexander Graf

    Co-Founder & CEO, Spryker

    As CRO, Eddy Frey has been instrumental in shaping Spryker's growth and has provided very good impulse far beyond the sales area. We are very pleased to be able to continue to utilize his expertise as a shareholder and GTM advisor at Edventure

  • Ulrich Lenz

    Vorstand, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Tino Mittelmeier

    CFO/COO, Parloa

    Having benefited from Eddy's expertise as an Industry Advisor at Ryte, we continued to tap into his proficiency upon my transition to Parloa to refine our GTM strategy. His support was invaluable, and I would confidently recommend Edventure for similar needs.

  • Boris Lokschin

    Founder & CEO,

    Spryker

    Eddy Frey played an important role as CRO in the successful internationalization of Spryker and in solidifying our position as a leading enterprise digital commerce platform. We continue leveraging his network and expertise as a GTM Advisor with Edventure, supporting Spryker's global growth forward.

  • Andy Bruckschlögl

    Founder & CEO, Ryte

    As an Industry Advisor, Edventure has significantly supported Ryte in its international expansion, demand generation, and partnership strategy. Furthermore, Edventure's contribution to my book 'How to Startup,' especially in the areas of Enterprise Sales and Go-to-Market (GTM), has provided valuable insights and expertise.

  • Björn Jopen

    Investor & Serial Entrepreneur

    I met Eddy at K5. As an investor with Jale, I'm constantly seeking expertise that advances me and my portfolio companies. With Edventure and Eddy, we have found access to first-class sales and go-to-market expertise, from which we've already benefited. I look forward to continuing our collaboration and achieving more shared successes.

  • Malte Kosub

    CEO, Parloa

    Recommended as a GTM expert, Eddy from Edventure has shaped our early stages through workshops and coaching. He provided valuable insights that extended beyond sales and marketing, helping to strategically bolster our growth. We gladly recommend Eddy.

  • Pawel Jaszczurowski

    Founder & CEO, Demoboost

    Eventure, as one of our investors, is more than just a financier. They contribute valuable GTM expertise and a significant network, creating crucial added value. Eddy Frey, already an enthusiastic user of Demoboost as CRO of Spryker, now furthers our success with his extensive network and profound knowledge

  • Mika Gökel

    CEO, Meta:Proc

    Edventure has been a proficient partner for Meta:Proc in transitioning from a project to a software solution. Their solid GTM strategies and market insights were instrumental to our successful launch and growth. I wholeheartedly recommend them."

  • Nader El Ali

    CEO, DemoUp Cliplister

    Edventure set decisive impulses for the focus of our marketing and sales strategies at DemoUp Cliplister through a GTM workshop. The exchange on market opportunities and partnership strategies has significantly contributed to our ongoing growth and success

  • Max Kaiser

    Founder, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Ramona Treib

    Founder & MD, Pflegedienst Treib

    As a co-founder, dedicated coach, and mentor as an angel investor, Edventure enabled the establishment and accelerated the growth of the company beyond expectations. Today, it stands as a reputable care provider. We have exciting plans for the future, including expansion and opening another location near Dachau.

  • Tilman Au

    CEO, Diva-e

    Eddy Frey, in his roles at Adobe, SAP, and Spryker, has already made a significant contribution to Diva-e's success story in enterprise CX projects. We are excited that he is now supporting us as a GTM Board Advisor, strategically guiding Diva-e on its journey to CX market leadership and shaping our dynamic growth

  • Philipp Janowski

    GF, Umwerk

    Edventure has been a consultative ally to Umwerk, refining our vision and mission, and aligning our strategy with key industries and accounts. Their contributions in fine-tuning our sales pitch and USPs have been instrumental in driving our solid growth

  • Philipp Kuhn

    Founder & MD, SKP

    Edventure's consulting has significantly propelled us forward, from thorough business analyses to strategic enhancements that bolster our efficiency and outcomes. Particularly in developing our GTM plan for 2024, Edventure played a crucial role. We look forward to implementing these strategies and anticipate more valuable insights from Edventure.

  • Michael Bartos

    Founder & MD, Newton

    Edventure joined us through my network, and we immediately tapped into their deep sales and GTM expertise through workshops and deal coaching. An amusing fact: customers often reached out just before our coaching sessions with Eddy – perhaps a sign of his 'Sales Magic'? We're eager to continue this partnership and leverage his support to accelerate Newton's growth.

  • Alexander Graf

    Co-Founder & CEO, Spryker

    As CRO, Eddy Frey has been instrumental in shaping Spryker's growth and has provided very good impulse far beyond the sales area. We are very pleased to be able to continue to utilize his expertise as a shareholder and GTM advisor at Edventure

  • Ulrich Lenz

    Vorstand, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Tino Mittelmeier

    CFO/COO, Parloa

    Having benefited from Eddy's expertise as an Industry Advisor at Ryte, we continued to tap into his proficiency upon my transition to Parloa to refine our GTM strategy. His support was invaluable, and I would confidently recommend Edventure for similar needs.

Customer Voices

  • Boris Lokschin

    Founder & CEO, Spryker

    Eddy Frey played an important role as CRO in the successful internationalization of Spryker and in solidifying our position as a leading enterprise digital commerce platform. We continue leveraging his network and expertise as a GTM Advisor with Edventure, supporting Spryker's global growth forward.

  • Andy Bruckschlögl

    Founder & CEO, Ryte

    As an Industry Advisor, Edventure has significantly supported Ryte in its international expansion, demand generation, and partnership strategy. Furthermore, Edventure's contribution to my book 'How to Startup,' especially in the areas of Enterprise Sales and Go-to-Market (GTM), has provided valuable insights and expertise.

  • Björn Jopen

    Investor & Serial Entrepreneur

    I met Eddy at K5. As an investor with Jale, I'm constantly seeking expertise that advances me and my portfolio companies. With Edventure and Eddy, we have found access to first-class sales and go-to-market expertise, from which we've already benefited. I look forward to continuing our collaboration and achieving more shared successes.

  • Malte Kosub

    CEO, Parloa

    Recommended as a GTM expert, Eddy from Edventure has shaped our early stages through workshops and coaching. He provided valuable insights that extended beyond sales and marketing, helping to strategically bolster our growth. We gladly recommend Eddy.

  • Pawel Jaszczurowski

    Founder & CEO, Demoboost

    Eventure, as one of our investors, is more than just a financier. They contribute valuable GTM expertise and a significant network, creating crucial added value. Eddy Frey, already an enthusiastic user of Demoboost as CRO of Spryker, now furthers our success with his extensive network and profound knowledge

  • Mika Gökel

    CEO, Meta:Proc

    Edventure has been a proficient partner for Meta:Proc in transitioning from a project to a software solution. Their solid GTM strategies and market insights were instrumental to our successful launch and growth. I wholeheartedly recommend them."

  • Nader El Ali

    CEO, DemoUp Cliplister

    Edventure set decisive impulses for the focus of our marketing and sales strategies at DemoUp Cliplister through a GTM workshop. The exchange on market opportunities and partnership strategies has significantly contributed to our ongoing growth and success

  • Max Kaiser

    Founder, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Ramona Treib

    Founder & MD, Pflegedienst Treib

    As a co-founder, dedicated coach, and mentor as an angel investor, Edventure enabled the establishment and accelerated the growth of the company beyond expectations. Today, it stands as a reputable care provider. We have exciting plans for the future, including expansion and opening another location near Dachau.

  • Tilman Au

    CEO, Diva-e

    Eddy Frey, in his roles at Adobe, SAP, and Spryker, has already made a significant contribution to Diva-e's success story in enterprise CX projects. We are excited that he is now supporting us as a GTM Board Advisor, strategically guiding Diva-e on its journey to CX market leadership and shaping our dynamic growth

  • Philipp Janowski

    GF, Umwerk

    Edventure has been a consultative ally to Umwerk, refining our vision and mission, and aligning our strategy with key industries and accounts. Their contributions in fine-tuning our sales pitch and USPs have been instrumental in driving our solid growth

  • Philipp Kuhn

    Founder & MD, SKP

    Edventure's consulting has significantly propelled us forward, from thorough business analyses to strategic enhancements that bolster our efficiency and outcomes. Particularly in developing our GTM plan for 2024, Edventure played a crucial role. We look forward to implementing these strategies and anticipate more valuable insights from Edventure.

  • Michael Bartos

    Founder & MD, Newton

    Edventure joined us through my network, and we immediately tapped into their deep sales and GTM expertise through workshops and deal coaching. An amusing fact: customers often reached out just before our coaching sessions with Eddy – perhaps a sign of his 'Sales Magic'? We're eager to continue this partnership and leverage his support to accelerate Newton's growth.

  • Alexander Graf

    Co-Founder & CEO, Spryker

    As CRO, Eddy Frey has been instrumental in shaping Spryker's growth and has provided very good impulse far beyond the sales area. We are very pleased to be able to continue to utilize his expertise as a shareholder and GTM advisor at Edventure

  • Ulrich Lenz

    Vorstand, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Tino Mittelmeier

    CFO/COO, Parloa

    Having benefited from Eddy's expertise as an Industry Advisor at Ryte, we continued to tap into his proficiency upon my transition to Parloa to refine our GTM strategy. His support was invaluable, and I would confidently recommend Edventure for similar needs.

  • Boris Lokschin

    Founder & CEO,

    Spryker

    Eddy Frey played an important role as CRO in the successful internationalization of Spryker and in solidifying our position as a leading enterprise digital commerce platform. We continue leveraging his network and expertise as a GTM Advisor with Edventure, supporting Spryker's global growth forward.

  • Andy Bruckschlögl

    Founder & CEO, Ryte

    As an Industry Advisor, Edventure has significantly supported Ryte in its international expansion, demand generation, and partnership strategy. Furthermore, Edventure's contribution to my book 'How to Startup,' especially in the areas of Enterprise Sales and Go-to-Market (GTM), has provided valuable insights and expertise.

  • Björn Jopen

    Investor & Serial Entrepreneur

    I met Eddy at K5. As an investor with Jale, I'm constantly seeking expertise that advances me and my portfolio companies. With Edventure and Eddy, we have found access to first-class sales and go-to-market expertise, from which we've already benefited. I look forward to continuing our collaboration and achieving more shared successes.

  • Malte Kosub

    CEO, Parloa

    Recommended as a GTM expert, Eddy from Edventure has shaped our early stages through workshops and coaching. He provided valuable insights that extended beyond sales and marketing, helping to strategically bolster our growth. We gladly recommend Eddy.

  • Pawel Jaszczurowski

    Founder & CEO, Demoboost

    Eventure, as one of our investors, is more than just a financier. They contribute valuable GTM expertise and a significant network, creating crucial added value. Eddy Frey, already an enthusiastic user of Demoboost as CRO of Spryker, now furthers our success with his extensive network and profound knowledge

  • Mika Gökel

    CEO, Meta:Proc

    Edventure has been a proficient partner for Meta:Proc in transitioning from a project to a software solution. Their solid GTM strategies and market insights were instrumental to our successful launch and growth. I wholeheartedly recommend them."

  • Nader El Ali

    CEO, DemoUp Cliplister

    Edventure set decisive impulses for the focus of our marketing and sales strategies at DemoUp Cliplister through a GTM workshop. The exchange on market opportunities and partnership strategies has significantly contributed to our ongoing growth and success

  • Max Kaiser

    Founder, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Ramona Treib

    Founder & MD, Pflegedienst Treib

    As a co-founder, dedicated coach, and mentor as an angel investor, Edventure enabled the establishment and accelerated the growth of the company beyond expectations. Today, it stands as a reputable care provider. We have exciting plans for the future, including expansion and opening another location near Dachau.

  • Tilman Au

    CEO, Diva-e

    Eddy Frey, in his roles at Adobe, SAP, and Spryker, has already made a significant contribution to Diva-e's success story in enterprise CX projects. We are excited that he is now supporting us as a GTM Board Advisor, strategically guiding Diva-e on its journey to CX market leadership and shaping our dynamic growth

  • Philipp Janowski

    GF, Umwerk

    Edventure has been a consultative ally to Umwerk, refining our vision and mission, and aligning our strategy with key industries and accounts. Their contributions in fine-tuning our sales pitch and USPs have been instrumental in driving our solid growth

  • Philipp Kuhn

    Founder & MD, SKP

    Edventure's consulting has significantly propelled us forward, from thorough business analyses to strategic enhancements that bolster our efficiency and outcomes. Particularly in developing our GTM plan for 2024, Edventure played a crucial role. We look forward to implementing these strategies and anticipate more valuable insights from Edventure.

  • Michael Bartos

    Founder & MD, Newton

    Edventure joined us through my network, and we immediately tapped into their deep sales and GTM expertise through workshops and deal coaching. An amusing fact: customers often reached out just before our coaching sessions with Eddy – perhaps a sign of his 'Sales Magic'? We're eager to continue this partnership and leverage his support to accelerate Newton's growth.

  • Alexander Graf

    Co-Founder & CEO, Spryker

    As CRO, Eddy Frey has been instrumental in shaping Spryker's growth and has provided very good impulse far beyond the sales area. We are very pleased to be able to continue to utilize his expertise as a shareholder and GTM advisor at Edventure

  • Ulrich Lenz

    Vorstand, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Tino Mittelmeier

    CFO/COO, Parloa

    Having benefited from Eddy's expertise as an Industry Advisor at Ryte, we continued to tap into his proficiency upon my transition to Parloa to refine our GTM strategy. His support was invaluable, and I would confidently recommend Edventure for similar needs.

Customer Voices

  • Boris Lokschin

    Founder & CEO, Spryker

    Eddy Frey played an important role as CRO in the successful internationalization of Spryker and in solidifying our position as a leading enterprise digital commerce platform. We continue leveraging his network and expertise as a GTM Advisor with Edventure, supporting Spryker's global growth forward.

  • Andy Bruckschlögl

    Founder & CEO, Ryte

    As an Industry Advisor, Edventure has significantly supported Ryte in its international expansion, demand generation, and partnership strategy. Furthermore, Edventure's contribution to my book 'How to Startup,' especially in the areas of Enterprise Sales and Go-to-Market (GTM), has provided valuable insights and expertise.

  • Björn Jopen

    Investor & Serial Entrepreneur

    I met Eddy at K5. As an investor with Jale, I'm constantly seeking expertise that advances me and my portfolio companies. With Edventure and Eddy, we have found access to first-class sales and go-to-market expertise, from which we've already benefited. I look forward to continuing our collaboration and achieving more shared successes.

  • Malte Kosub

    CEO, Parloa

    Recommended as a GTM expert, Eddy from Edventure has shaped our early stages through workshops and coaching. He provided valuable insights that extended beyond sales and marketing, helping to strategically bolster our growth. We gladly recommend Eddy.

  • Pawel Jaszczurowski

    Founder & CEO, Demoboost

    Eventure, as one of our investors, is more than just a financier. They contribute valuable GTM expertise and a significant network, creating crucial added value. Eddy Frey, already an enthusiastic user of Demoboost as CRO of Spryker, now furthers our success with his extensive network and profound knowledge

  • Mika Gökel

    CEO, Meta:Proc

    Edventure has been a proficient partner for Meta:Proc in transitioning from a project to a software solution. Their solid GTM strategies and market insights were instrumental to our successful launch and growth. I wholeheartedly recommend them."

  • Nader El Ali

    CEO, DemoUp Cliplister

    Edventure set decisive impulses for the focus of our marketing and sales strategies at DemoUp Cliplister through a GTM workshop. The exchange on market opportunities and partnership strategies has significantly contributed to our ongoing growth and success

  • Max Kaiser

    Founder, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Ramona Treib

    Founder & MD, Pflegedienst Treib

    As a co-founder, dedicated coach, and mentor as an angel investor, Edventure enabled the establishment and accelerated the growth of the company beyond expectations. Today, it stands as a reputable care provider. We have exciting plans for the future, including expansion and opening another location near Dachau.

  • Tilman Au

    CEO, Diva-e

    Eddy Frey, in his roles at Adobe, SAP, and Spryker, has already made a significant contribution to Diva-e's success story in enterprise CX projects. We are excited that he is now supporting us as a GTM Board Advisor, strategically guiding Diva-e on its journey to CX market leadership and shaping our dynamic growth

  • Philipp Janowski

    GF, Umwerk

    Edventure has been a consultative ally to Umwerk, refining our vision and mission, and aligning our strategy with key industries and accounts. Their contributions in fine-tuning our sales pitch and USPs have been instrumental in driving our solid growth

  • Philipp Kuhn

    Founder & MD, SKP

    Edventure's consulting has significantly propelled us forward, from thorough business analyses to strategic enhancements that bolster our efficiency and outcomes. Particularly in developing our GTM plan for 2024, Edventure played a crucial role. We look forward to implementing these strategies and anticipate more valuable insights from Edventure.

  • Michael Bartos

    Founder & MD, Newton

    Edventure joined us through my network, and we immediately tapped into their deep sales and GTM expertise through workshops and deal coaching. An amusing fact: customers often reached out just before our coaching sessions with Eddy – perhaps a sign of his 'Sales Magic'? We're eager to continue this partnership and leverage his support to accelerate Newton's growth.

  • Alexander Graf

    Co-Founder & CEO, Spryker

    As CRO, Eddy Frey has been instrumental in shaping Spryker's growth and has provided very good impulse far beyond the sales area. We are very pleased to be able to continue to utilize his expertise as a shareholder and GTM advisor at Edventure

  • Ulrich Lenz

    Vorstand, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Tino Mittelmeier

    CFO/COO, Parloa

    Having benefited from Eddy's expertise as an Industry Advisor at Ryte, we continued to tap into his proficiency upon my transition to Parloa to refine our GTM strategy. His support was invaluable, and I would confidently recommend Edventure for similar needs.

  • Boris Lokschin

    Founder & CEO,

    Spryker

    Eddy Frey played an important role as CRO in the successful internationalization of Spryker and in solidifying our position as a leading enterprise digital commerce platform. We continue leveraging his network and expertise as a GTM Advisor with Edventure, supporting Spryker's global growth forward.

  • Andy Bruckschlögl

    Founder & CEO, Ryte

    As an Industry Advisor, Edventure has significantly supported Ryte in its international expansion, demand generation, and partnership strategy. Furthermore, Edventure's contribution to my book 'How to Startup,' especially in the areas of Enterprise Sales and Go-to-Market (GTM), has provided valuable insights and expertise.

  • Björn Jopen

    Investor & Serial Entrepreneur

    I met Eddy at K5. As an investor with Jale, I'm constantly seeking expertise that advances me and my portfolio companies. With Edventure and Eddy, we have found access to first-class sales and go-to-market expertise, from which we've already benefited. I look forward to continuing our collaboration and achieving more shared successes.

  • Malte Kosub

    CEO, Parloa

    Recommended as a GTM expert, Eddy from Edventure has shaped our early stages through workshops and coaching. He provided valuable insights that extended beyond sales and marketing, helping to strategically bolster our growth. We gladly recommend Eddy.

  • Pawel Jaszczurowski

    Founder & CEO, Demoboost

    Eventure, as one of our investors, is more than just a financier. They contribute valuable GTM expertise and a significant network, creating crucial added value. Eddy Frey, already an enthusiastic user of Demoboost as CRO of Spryker, now furthers our success with his extensive network and profound knowledge

  • Mika Gökel

    CEO, Meta:Proc

    Edventure has been a proficient partner for Meta:Proc in transitioning from a project to a software solution. Their solid GTM strategies and market insights were instrumental to our successful launch and growth. I wholeheartedly recommend them."

  • Nader El Ali

    CEO, DemoUp Cliplister

    Edventure set decisive impulses for the focus of our marketing and sales strategies at DemoUp Cliplister through a GTM workshop. The exchange on market opportunities and partnership strategies has significantly contributed to our ongoing growth and success

  • Max Kaiser

    Founder, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Ramona Treib

    Founder & MD, Pflegedienst Treib

    As a co-founder, dedicated coach, and mentor as an angel investor, Edventure enabled the establishment and accelerated the growth of the company beyond expectations. Today, it stands as a reputable care provider. We have exciting plans for the future, including expansion and opening another location near Dachau.

  • Tilman Au

    CEO, Diva-e

    Eddy Frey, in his roles at Adobe, SAP, and Spryker, has already made a significant contribution to Diva-e's success story in enterprise CX projects. We are excited that he is now supporting us as a GTM Board Advisor, strategically guiding Diva-e on its journey to CX market leadership and shaping our dynamic growth

  • Philipp Janowski

    GF, Umwerk

    Edventure has been a consultative ally to Umwerk, refining our vision and mission, and aligning our strategy with key industries and accounts. Their contributions in fine-tuning our sales pitch and USPs have been instrumental in driving our solid growth

  • Philipp Kuhn

    Founder & MD, SKP

    Edventure's consulting has significantly propelled us forward, from thorough business analyses to strategic enhancements that bolster our efficiency and outcomes. Particularly in developing our GTM plan for 2024, Edventure played a crucial role. We look forward to implementing these strategies and anticipate more valuable insights from Edventure.

  • Michael Bartos

    Founder & MD, Newton

    Edventure joined us through my network, and we immediately tapped into their deep sales and GTM expertise through workshops and deal coaching. An amusing fact: customers often reached out just before our coaching sessions with Eddy – perhaps a sign of his 'Sales Magic'? We're eager to continue this partnership and leverage his support to accelerate Newton's growth.

  • Alexander Graf

    Co-Founder & CEO, Spryker

    As CRO, Eddy Frey has been instrumental in shaping Spryker's growth and has provided very good impulse far beyond the sales area. We are very pleased to be able to continue to utilize his expertise as a shareholder and GTM advisor at Edventure

  • Ulrich Lenz

    Vorstand, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Tino Mittelmeier

    CFO/COO, Parloa

    Having benefited from Eddy's expertise as an Industry Advisor at Ryte, we continued to tap into his proficiency upon my transition to Parloa to refine our GTM strategy. His support was invaluable, and I would confidently recommend Edventure for similar needs.

Customer Voices

  • Boris Lokschin

    Founder & CEO, Spryker

    Eddy Frey played an important role as CRO in the successful internationalization of Spryker and in solidifying our position as a leading enterprise digital commerce platform. We continue leveraging his network and expertise as a GTM Advisor with Edventure, supporting Spryker's global growth forward.

  • Andy Bruckschlögl

    Founder & CEO, Ryte

    As an Industry Advisor, Edventure has significantly supported Ryte in its international expansion, demand generation, and partnership strategy. Furthermore, Edventure's contribution to my book 'How to Startup,' especially in the areas of Enterprise Sales and Go-to-Market (GTM), has provided valuable insights and expertise.

  • Björn Jopen

    Investor & Serial Entrepreneur

    I met Eddy at K5. As an investor with Jale, I'm constantly seeking expertise that advances me and my portfolio companies. With Edventure and Eddy, we have found access to first-class sales and go-to-market expertise, from which we've already benefited. I look forward to continuing our collaboration and achieving more shared successes.

  • Malte Kosub

    CEO, Parloa

    Recommended as a GTM expert, Eddy from Edventure has shaped our early stages through workshops and coaching. He provided valuable insights that extended beyond sales and marketing, helping to strategically bolster our growth. We gladly recommend Eddy.

  • Pawel Jaszczurowski

    Founder & CEO, Demoboost

    Eventure, as one of our investors, is more than just a financier. They contribute valuable GTM expertise and a significant network, creating crucial added value. Eddy Frey, already an enthusiastic user of Demoboost as CRO of Spryker, now furthers our success with his extensive network and profound knowledge

  • Mika Gökel

    CEO, Meta:Proc

    Edventure has been a proficient partner for Meta:Proc in transitioning from a project to a software solution. Their solid GTM strategies and market insights were instrumental to our successful launch and growth. I wholeheartedly recommend them."

  • Nader El Ali

    CEO, DemoUp Cliplister

    Edventure set decisive impulses for the focus of our marketing and sales strategies at DemoUp Cliplister through a GTM workshop. The exchange on market opportunities and partnership strategies has significantly contributed to our ongoing growth and success

  • Max Kaiser

    Founder, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Ramona Treib

    Founder & MD, Pflegedienst Treib

    As a co-founder, dedicated coach, and mentor as an angel investor, Edventure enabled the establishment and accelerated the growth of the company beyond expectations. Today, it stands as a reputable care provider. We have exciting plans for the future, including expansion and opening another location near Dachau.

  • Tilman Au

    CEO, Diva-e

    Eddy Frey, in his roles at Adobe, SAP, and Spryker, has already made a significant contribution to Diva-e's success story in enterprise CX projects. We are excited that he is now supporting us as a GTM Board Advisor, strategically guiding Diva-e on its journey to CX market leadership and shaping our dynamic growth

  • Philipp Janowski

    GF, Umwerk

    Edventure has been a consultative ally to Umwerk, refining our vision and mission, and aligning our strategy with key industries and accounts. Their contributions in fine-tuning our sales pitch and USPs have been instrumental in driving our solid growth

  • Philipp Kuhn

    Founder & MD, SKP

    Edventure's consulting has significantly propelled us forward, from thorough business analyses to strategic enhancements that bolster our efficiency and outcomes. Particularly in developing our GTM plan for 2024, Edventure played a crucial role. We look forward to implementing these strategies and anticipate more valuable insights from Edventure.

  • Michael Bartos

    Founder & MD, Newton

    Edventure joined us through my network, and we immediately tapped into their deep sales and GTM expertise through workshops and deal coaching. An amusing fact: customers often reached out just before our coaching sessions with Eddy – perhaps a sign of his 'Sales Magic'? We're eager to continue this partnership and leverage his support to accelerate Newton's growth.

  • Alexander Graf

    Co-Founder & CEO, Spryker

    As CRO, Eddy Frey has been instrumental in shaping Spryker's growth and has provided very good impulse far beyond the sales area. We are very pleased to be able to continue to utilize his expertise as a shareholder and GTM advisor at Edventure

  • Ulrich Lenz

    Vorstand, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Tino Mittelmeier

    CFO/COO, Parloa

    Having benefited from Eddy's expertise as an Industry Advisor at Ryte, we continued to tap into his proficiency upon my transition to Parloa to refine our GTM strategy. His support was invaluable, and I would confidently recommend Edventure for similar needs.

  • Boris Lokschin

    Founder & CEO,

    Spryker

    Eddy Frey played an important role as CRO in the successful internationalization of Spryker and in solidifying our position as a leading enterprise digital commerce platform. We continue leveraging his network and expertise as a GTM Advisor with Edventure, supporting Spryker's global growth forward.

  • Andy Bruckschlögl

    Founder & CEO, Ryte

    As an Industry Advisor, Edventure has significantly supported Ryte in its international expansion, demand generation, and partnership strategy. Furthermore, Edventure's contribution to my book 'How to Startup,' especially in the areas of Enterprise Sales and Go-to-Market (GTM), has provided valuable insights and expertise.

  • Björn Jopen

    Investor & Serial Entrepreneur

    I met Eddy at K5. As an investor with Jale, I'm constantly seeking expertise that advances me and my portfolio companies. With Edventure and Eddy, we have found access to first-class sales and go-to-market expertise, from which we've already benefited. I look forward to continuing our collaboration and achieving more shared successes.

  • Malte Kosub

    CEO, Parloa

    Recommended as a GTM expert, Eddy from Edventure has shaped our early stages through workshops and coaching. He provided valuable insights that extended beyond sales and marketing, helping to strategically bolster our growth. We gladly recommend Eddy.

  • Pawel Jaszczurowski

    Founder & CEO, Demoboost

    Eventure, as one of our investors, is more than just a financier. They contribute valuable GTM expertise and a significant network, creating crucial added value. Eddy Frey, already an enthusiastic user of Demoboost as CRO of Spryker, now furthers our success with his extensive network and profound knowledge

  • Mika Gökel

    CEO, Meta:Proc

    Edventure has been a proficient partner for Meta:Proc in transitioning from a project to a software solution. Their solid GTM strategies and market insights were instrumental to our successful launch and growth. I wholeheartedly recommend them."

  • Nader El Ali

    CEO, DemoUp Cliplister

    Edventure set decisive impulses for the focus of our marketing and sales strategies at DemoUp Cliplister through a GTM workshop. The exchange on market opportunities and partnership strategies has significantly contributed to our ongoing growth and success

  • Max Kaiser

    Founder, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Ramona Treib

    Founder & MD, Pflegedienst Treib

    As a co-founder, dedicated coach, and mentor as an angel investor, Edventure enabled the establishment and accelerated the growth of the company beyond expectations. Today, it stands as a reputable care provider. We have exciting plans for the future, including expansion and opening another location near Dachau.

  • Tilman Au

    CEO, Diva-e

    Eddy Frey, in his roles at Adobe, SAP, and Spryker, has already made a significant contribution to Diva-e's success story in enterprise CX projects. We are excited that he is now supporting us as a GTM Board Advisor, strategically guiding Diva-e on its journey to CX market leadership and shaping our dynamic growth

  • Philipp Janowski

    GF, Umwerk

    Edventure has been a consultative ally to Umwerk, refining our vision and mission, and aligning our strategy with key industries and accounts. Their contributions in fine-tuning our sales pitch and USPs have been instrumental in driving our solid growth

  • Philipp Kuhn

    Founder & MD, SKP

    Edventure's consulting has significantly propelled us forward, from thorough business analyses to strategic enhancements that bolster our efficiency and outcomes. Particularly in developing our GTM plan for 2024, Edventure played a crucial role. We look forward to implementing these strategies and anticipate more valuable insights from Edventure.

  • Michael Bartos

    Founder & MD, Newton

    Edventure joined us through my network, and we immediately tapped into their deep sales and GTM expertise through workshops and deal coaching. An amusing fact: customers often reached out just before our coaching sessions with Eddy – perhaps a sign of his 'Sales Magic'? We're eager to continue this partnership and leverage his support to accelerate Newton's growth.

  • Alexander Graf

    Co-Founder & CEO, Spryker

    As CRO, Eddy Frey has been instrumental in shaping Spryker's growth and has provided very good impulse far beyond the sales area. We are very pleased to be able to continue to utilize his expertise as a shareholder and GTM advisor at Edventure

  • Ulrich Lenz

    Vorstand, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Tino Mittelmeier

    CFO/COO, Parloa

    Having benefited from Eddy's expertise as an Industry Advisor at Ryte, we continued to tap into his proficiency upon my transition to Parloa to refine our GTM strategy. His support was invaluable, and I would confidently recommend Edventure for similar needs.

Customer Voices

  • Boris Lokschin

    Founder & CEO, Spryker

    Eddy Frey played an important role as CRO in the successful internationalization of Spryker and in solidifying our position as a leading enterprise digital commerce platform. We continue leveraging his network and expertise as a GTM Advisor with Edventure, supporting Spryker's global growth forward.

  • Andy Bruckschlögl

    Founder & CEO, Ryte

    As an Industry Advisor, Edventure has significantly supported Ryte in its international expansion, demand generation, and partnership strategy. Furthermore, Edventure's contribution to my book 'How to Startup,' especially in the areas of Enterprise Sales and Go-to-Market (GTM), has provided valuable insights and expertise.

  • Björn Jopen

    Investor & Serial Entrepreneur

    I met Eddy at K5. As an investor with Jale, I'm constantly seeking expertise that advances me and my portfolio companies. With Edventure and Eddy, we have found access to first-class sales and go-to-market expertise, from which we've already benefited. I look forward to continuing our collaboration and achieving more shared successes.

  • Malte Kosub

    CEO, Parloa

    Recommended as a GTM expert, Eddy from Edventure has shaped our early stages through workshops and coaching. He provided valuable insights that extended beyond sales and marketing, helping to strategically bolster our growth. We gladly recommend Eddy.

  • Pawel Jaszczurowski

    Founder & CEO, Demoboost

    Eventure, as one of our investors, is more than just a financier. They contribute valuable GTM expertise and a significant network, creating crucial added value. Eddy Frey, already an enthusiastic user of Demoboost as CRO of Spryker, now furthers our success with his extensive network and profound knowledge

  • Mika Gökel

    CEO, Meta:Proc

    Edventure has been a proficient partner for Meta:Proc in transitioning from a project to a software solution. Their solid GTM strategies and market insights were instrumental to our successful launch and growth. I wholeheartedly recommend them."

  • Nader El Ali

    CEO, DemoUp Cliplister

    Edventure set decisive impulses for the focus of our marketing and sales strategies at DemoUp Cliplister through a GTM workshop. The exchange on market opportunities and partnership strategies has significantly contributed to our ongoing growth and success

  • Max Kaiser

    Founder, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Ramona Treib

    Founder & MD, Pflegedienst Treib

    As a co-founder, dedicated coach, and mentor as an angel investor, Edventure enabled the establishment and accelerated the growth of the company beyond expectations. Today, it stands as a reputable care provider. We have exciting plans for the future, including expansion and opening another location near Dachau.

  • Tilman Au

    CEO, Diva-e

    Eddy Frey, in his roles at Adobe, SAP, and Spryker, has already made a significant contribution to Diva-e's success story in enterprise CX projects. We are excited that he is now supporting us as a GTM Board Advisor, strategically guiding Diva-e on its journey to CX market leadership and shaping our dynamic growth

  • Philipp Janowski

    GF, Umwerk

    Edventure has been a consultative ally to Umwerk, refining our vision and mission, and aligning our strategy with key industries and accounts. Their contributions in fine-tuning our sales pitch and USPs have been instrumental in driving our solid growth

  • Philipp Kuhn

    Founder & MD, SKP

    Edventure's consulting has significantly propelled us forward, from thorough business analyses to strategic enhancements that bolster our efficiency and outcomes. Particularly in developing our GTM plan for 2024, Edventure played a crucial role. We look forward to implementing these strategies and anticipate more valuable insights from Edventure.

  • Michael Bartos

    Founder & MD, Newton

    Edventure joined us through my network, and we immediately tapped into their deep sales and GTM expertise through workshops and deal coaching. An amusing fact: customers often reached out just before our coaching sessions with Eddy – perhaps a sign of his 'Sales Magic'? We're eager to continue this partnership and leverage his support to accelerate Newton's growth.

  • Alexander Graf

    Co-Founder & CEO, Spryker

    As CRO, Eddy Frey has been instrumental in shaping Spryker's growth and has provided very good impulse far beyond the sales area. We are very pleased to be able to continue to utilize his expertise as a shareholder and GTM advisor at Edventure

  • Ulrich Lenz

    Vorstand, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Tino Mittelmeier

    CFO/COO, Parloa

    Having benefited from Eddy's expertise as an Industry Advisor at Ryte, we continued to tap into his proficiency upon my transition to Parloa to refine our GTM strategy. His support was invaluable, and I would confidently recommend Edventure for similar needs.

  • Boris Lokschin

    Founder & CEO,

    Spryker

    Eddy Frey played an important role as CRO in the successful internationalization of Spryker and in solidifying our position as a leading enterprise digital commerce platform. We continue leveraging his network and expertise as a GTM Advisor with Edventure, supporting Spryker's global growth forward.

  • Andy Bruckschlögl

    Founder & CEO, Ryte

    As an Industry Advisor, Edventure has significantly supported Ryte in its international expansion, demand generation, and partnership strategy. Furthermore, Edventure's contribution to my book 'How to Startup,' especially in the areas of Enterprise Sales and Go-to-Market (GTM), has provided valuable insights and expertise.

  • Björn Jopen

    Investor & Serial Entrepreneur

    I met Eddy at K5. As an investor with Jale, I'm constantly seeking expertise that advances me and my portfolio companies. With Edventure and Eddy, we have found access to first-class sales and go-to-market expertise, from which we've already benefited. I look forward to continuing our collaboration and achieving more shared successes.

  • Malte Kosub

    CEO, Parloa

    Recommended as a GTM expert, Eddy from Edventure has shaped our early stages through workshops and coaching. He provided valuable insights that extended beyond sales and marketing, helping to strategically bolster our growth. We gladly recommend Eddy.

  • Pawel Jaszczurowski

    Founder & CEO, Demoboost

    Eventure, as one of our investors, is more than just a financier. They contribute valuable GTM expertise and a significant network, creating crucial added value. Eddy Frey, already an enthusiastic user of Demoboost as CRO of Spryker, now furthers our success with his extensive network and profound knowledge

  • Mika Gökel

    CEO, Meta:Proc

    Edventure has been a proficient partner for Meta:Proc in transitioning from a project to a software solution. Their solid GTM strategies and market insights were instrumental to our successful launch and growth. I wholeheartedly recommend them."

  • Nader El Ali

    CEO, DemoUp Cliplister

    Edventure set decisive impulses for the focus of our marketing and sales strategies at DemoUp Cliplister through a GTM workshop. The exchange on market opportunities and partnership strategies has significantly contributed to our ongoing growth and success

  • Max Kaiser

    Founder, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Ramona Treib

    Founder & MD, Pflegedienst Treib

    As a co-founder, dedicated coach, and mentor as an angel investor, Edventure enabled the establishment and accelerated the growth of the company beyond expectations. Today, it stands as a reputable care provider. We have exciting plans for the future, including expansion and opening another location near Dachau.

  • Tilman Au

    CEO, Diva-e

    Eddy Frey, in his roles at Adobe, SAP, and Spryker, has already made a significant contribution to Diva-e's success story in enterprise CX projects. We are excited that he is now supporting us as a GTM Board Advisor, strategically guiding Diva-e on its journey to CX market leadership and shaping our dynamic growth

  • Philipp Janowski

    GF, Umwerk

    Edventure has been a consultative ally to Umwerk, refining our vision and mission, and aligning our strategy with key industries and accounts. Their contributions in fine-tuning our sales pitch and USPs have been instrumental in driving our solid growth

  • Philipp Kuhn

    Founder & MD, SKP

    Edventure's consulting has significantly propelled us forward, from thorough business analyses to strategic enhancements that bolster our efficiency and outcomes. Particularly in developing our GTM plan for 2024, Edventure played a crucial role. We look forward to implementing these strategies and anticipate more valuable insights from Edventure.

  • Michael Bartos

    Founder & MD, Newton

    Edventure joined us through my network, and we immediately tapped into their deep sales and GTM expertise through workshops and deal coaching. An amusing fact: customers often reached out just before our coaching sessions with Eddy – perhaps a sign of his 'Sales Magic'? We're eager to continue this partnership and leverage his support to accelerate Newton's growth.

  • Alexander Graf

    Co-Founder & CEO, Spryker

    As CRO, Eddy Frey has been instrumental in shaping Spryker's growth and has provided very good impulse far beyond the sales area. We are very pleased to be able to continue to utilize his expertise as a shareholder and GTM advisor at Edventure

  • Ulrich Lenz

    Vorstand, Gründwerk

    Gründwerk was established to provide effective support to founders, both in their startup phase and during growth. Eddy from Edventure is a valuable addition to our mentor team, contributing extensive startup experience and enterprise GTM knowledge. This significantly benefits both our organization and the founders we support.

  • Tino Mittelmeier

    CFO/COO, Parloa

    Having benefited from Eddy's expertise as an Industry Advisor at Ryte, we continued to tap into his proficiency upon my transition to Parloa to refine our GTM strategy. His support was invaluable, and I would confidently recommend Edventure for similar needs.

dventure

ommunity

Edventure Community aims to launch an exclusive CRO community by end-2024, offering a dedicated 'Safe Space' solely for CROs, away from investors, private equity, employees, and mid-level management.

Are you a CRO looking to join this initiative? Register now to exchange knowledge and experiences in a trusted environment, inspiring one another along the way.

dventure

ommunity

Edventure Community aims to launch an exclusive CRO community by end-2024, offering a dedicated 'Safe Space' solely for CROs, away from investors, private equity, employees, and mid-level management.

Are you a CRO looking to join this initiative? Register now to exchange knowledge and experiences in a trusted environment, inspiring one another along the way.

dventure

ommunity

Edventure Community aims to launch an exclusive CRO community by end-2024, offering a dedicated 'Safe Space' solely for CROs, away from investors, private equity, employees, and mid-level management.

Are you a CRO looking to join this initiative? Register now to exchange knowledge and experiences in a trusted environment, inspiring one another along the way.

dventure

ommunity

Edventure Community aims to launch an exclusive CRO community by end-2024, offering a dedicated 'Safe Space' solely for CROs, away from investors, private equity, employees, and mid-level management.

Are you a CRO looking to join this initiative? Register now to exchange knowledge and experiences in a trusted environment, inspiring one another along the way.

dventure

ommunity

Edventure Community aims to launch an exclusive CRO community by end-2024, offering a dedicated 'Safe Space' solely for CROs, away from investors, private equity, employees, and mid-level management.

Are you a CRO looking to join this initiative? Register now to exchange knowledge and experiences in a trusted environment, inspiring one another along the way.

Edmund Frey

Edmund Frey

Edmund Frey

Edmund Frey

Experienced Coach, Top Sales Performer & Management Expert

Experienced Coach, Top Sales Performer & Management Expert

Experienced Coach, Top Sales Performer & Management Expert

As the Founder and Managing Director of Edventure Capital GmbH, Edmund Frey leads the charge in driving efficient customer growth and financial success through exemplary go-to-market consulting and targeted investment strategies for his clients.

Edmund and his family reside in Dachau, near Munich

As the Founder and Managing Director of Edventure Capital GmbH, Edmund Frey leads the charge in driving efficient customer growth and financial success through exemplary go-to-market consulting and targeted investment strategies for his clients.

Edmund and his family reside in Dachau, near Munich

As the Founder and Managing Director of Edventure Capital GmbH, Edmund Frey leads the charge in driving efficient customer growth and financial success through exemplary go-to-market consulting and targeted investment strategies for his clients.

Edmund and his family reside in Dachau, near Munich

Business Experience

Business Experience

Business Experience

Over 30 Years of International Management and Sales Expertise

Over 30 Years of International Management and Sales Expertise

Over 30 Years of International Management and Sales Expertise

As a recognized expert in the field of Digital Experiences, Eddy has acquired profound Go-To-Market (GTM) knowledge and built a vast network through his involvement in numerous transformations at renowned companies such as Adobe, SAP, and Spryker. He has successfully driven the digitalization of global enterprise clients in a variety of projects. This expertise is now available in collaboration with him and his partners



Innovation

Passion for Innovation and a Digital Future

Eddy has played a key role in driving the adoption and sales of groundbreaking innovations like J2EE and the evolution from Web 1.0 to 3.0, focusing on enterprise clients. As a leader in technological advancement, he actively collaborates with partners to implement innovations effectively in real-world scenarios. Beyond work, Eddy's passion for technology propels his pursuit of new horizons and transformative solutions.

Constant Growth

Rapid Growth - But Not at Any Cost


Throughout his career, Eddy has consistently demonstrated his ability as a sales leader to not only strategically plan for continuous growth but also reliably execute it – whether during periods of hypergrowth or in stable times following M&A activities. In the current challenging times, Eddy has further expanded his already extensive experience, particularly in areas such as methodology, strategic planning, and efficiency enhancement.

Career Background

Career Background

  • Relaunch 2024

    Edventure Capital GmbH

    As the founder and managing director of Edventure Capital GmbH, founded in 2016 and initially run as a part-time business, Edmund Frey is now fully focussed on managing the consulting business full-time, promoting efficient client growth and financial success through first-class go-to-market advice and targeted investment strategies for his clients.

    seit 2016

  • Chief Revenue Officer (CRO) Global

    Spryker Systems GmbH

    As Chief Revenue Officer (CRO) at Spryker Systems GmbH until 2024, I played a key role in the international hypergrowth expansion. We transformed the company from a national to a relevant global player in the enterprise segment of e-commerce, recognised by all major analysts. As a GTM Board Advisor, I continue to support Spryker on its path to success.

    2020-2024

  • SVP Sales CX Central & Eastern Europe

    SAP SE

    As SVP and Executive Board Member at SAP CX from 2017 to 2020, I led the growth and strategic direction of the CX business in the MEE region. I was instrumental in establishing SAP CX in the region and achieving high growth rates. My responsibilities included leading sales teams in 36 countries and the successful integration of five acquisitions.

    2017-2020

  • Founder & MD

    Edventure Capital GmbH

    In 2016, I founded Edventure, a company that marked the beginning of my career in go-to-market consulting and capital investment for startups and scaleups. Since then, I have worked in a variety of GTM advisory roles, made strategic investments in emerging companies and actively supported the founding and development of several startups.

    2016-heute

  • Head of Sales Digital Marketing CEMEA

    Adobe Systems GmbH

    At Adobe Systems GmbH (2005-2017), I was instrumental in the transformation of digital marketing in the DACH market, from the role of Global Account Manager to Head of Sales Digital Marketing. I was instrumental in the transition to SaaS, the implementation of recurring revenue models and the alignment to a platform strategy that established Adobe as a customer experience provider.

    2005-2017

  • RSVP Sales CEEMA

    JBoss Sytems GmbH (IBM)

    As Regional Sales Manager at JBoss Europe until 2005, I was instrumental in building the open source middleware business in Central and Eastern Europe, developing the sales team and strategic partnerships until the acquisition by Red Hat, which provided deep experience in the challenges of hyperscaled startup, scaleup and also company mergers.

    2004-2005

  • Global Account Manager

    BEA Systems GmbH (Oracle)

    As Global Account Manager at BEA Systems, now Oracle, I successfully expanded the DACH market presence in J2EE application server software until 2004. My path took me from ISR to Territory Sales and Account Manager to Global Account Manager. Involved in the development of four enterprise business units, I strengthened the sales pipeline and consolidated the market position.

    2000-2004

  • Project Manager Fire & Security Systems

    Tyco Electronics

    As a Project Manager at Tyco Electronics until the end of 1999, I led teams installing fire protection and security systems. I managed projects from acquisition to invoicing, regularly exceeded target margins and won a large Munich museum project against industry leaders. I also supported the career development of employees into management positions or experts.

    1997-2000

  • Military Service Electronic Combat Unit

    Bundeswehr

    During my compulsory military service in 1996/1997 with a specialised electronic warfare unit, I led a team for surveillance and jamming operations. This time deepened my technical understanding, operational planning and team leadership. It emphasised camaraderie, cohesion, resilience and obedience, which strengthened my problem-solving skills and was valuable for my career.

    1996-97

  • Project Manager Electronics for Buildings

    Siemens AG

    After my training, I became Project Manager at Siemens AG until 1996, where I planned and implemented intranet infrastructures and led teams effectively, which increased productivity. I achieved significant successes by optimising compensation models, closing projects ahead of schedule, increasing project margins, introducing strict quality standards and KPIs for project control.

    1994-96

  • Trainee Communications Electronics Technician

    Siemens AG

    From 1990 to 1994, as an apprentice communications electronics technician, I gained extensive technical knowledge in telecommunications and valuable experience in dealing with teamwork, precise communication and the management of complex projects in a large company.

    1990-94

  • Relaunch 2024

    Edventure Capital GmbH

    As the founder and managing director of Edventure Capital GmbH, founded in 2016 and initially run as a part-time business, Edmund Frey is now fully focussed on managing the consulting business full-time, promoting efficient client growth and financial success through first-class go-to-market advice and targeted investment strategies for his clients.

    seit 2016

  • Chief Revenue Officer (CRO) Global

    Spryker Systems GmbH

    As Chief Revenue Officer (CRO) at Spryker Systems GmbH until 2024, I played a key role in the international hypergrowth expansion. We transformed the company from a national to a relevant global player in the enterprise segment of e-commerce, recognised by all major analysts. As a GTM Board Advisor, I continue to support Spryker on its path to success.

    2020-2024

  • SVP Sales CX Central & Eastern Europe

    SAP SE

    As SVP and Executive Board Member at SAP CX from 2017 to 2020, I led the growth and strategic direction of the CX business in the MEE region. I was instrumental in establishing SAP CX in the region and achieving high growth rates. My responsibilities included leading sales teams in 36 countries and the successful integration of five acquisitions.

    2017-2020

  • Founder & MD

    Edventure Capital GmbH

    In 2016, I founded Edventure, a company that marked the beginning of my career in go-to-market consulting and capital investment for startups and scaleups. Since then, I have worked in a variety of GTM advisory roles, made strategic investments in emerging companies and actively supported the founding and development of several startups.

    2016-heute

  • Head of Sales Digital Marketing CEMEA

    Adobe Systems GmbH

    At Adobe Systems GmbH (2005-2017), I was instrumental in the transformation of digital marketing in the DACH market, from the role of Global Account Manager to Head of Sales Digital Marketing. I was instrumental in the transition to SaaS, the implementation of recurring revenue models and the alignment to a platform strategy that established Adobe as a customer experience provider.

    2005-2017

  • RSVP Sales CEEMA

    JBoss Sytems GmbH (IBM)

    As Regional Sales Manager at JBoss Europe until 2005, I was instrumental in building the open source middleware business in Central and Eastern Europe, developing the sales team and strategic partnerships until the acquisition by Red Hat, which provided deep experience in the challenges of hyperscaled startup, scaleup and also company mergers.

    2004-2005

  • Global Account Manager

    BEA Systems GmbH (Oracle)

    As Global Account Manager at BEA Systems, now Oracle, I successfully expanded the DACH market presence in J2EE application server software until 2004. My path took me from ISR to Territory Sales and Account Manager to Global Account Manager. Involved in the development of four enterprise business units, I strengthened the sales pipeline and consolidated the market position.

    2000-2004

  • Project Manager Fire & Security Systems

    Tyco Electronics

    As a Project Manager at Tyco Electronics until the end of 1999, I led teams installing fire protection and security systems. I managed projects from acquisition to invoicing, regularly exceeded target margins and won a large Munich museum project against industry leaders. I also supported the career development of employees into management positions or experts.

    1997-2000

  • Military Service Electronic Combat Unit

    Bundeswehr

    During my compulsory military service in 1996/1997 with a specialised electronic warfare unit, I led a team for surveillance and jamming operations. This time deepened my technical understanding, operational planning and team leadership. It emphasised camaraderie, cohesion, resilience and obedience, which strengthened my problem-solving skills and was valuable for my career.

    1996-97

  • Project Manager Electronics for Buildings

    Siemens AG

    After my training, I became Project Manager at Siemens AG until 1996, where I planned and implemented intranet infrastructures and led teams effectively, which increased productivity. I achieved significant successes by optimising compensation models, closing projects ahead of schedule, increasing project margins, introducing strict quality standards and KPIs for project control.

    1994-96

  • Trainee Communications Electronics Technician

    Siemens AG

    From 1990 to 1994, as an apprentice communications electronics technician, I gained extensive technical knowledge in telecommunications and valuable experience in dealing with teamwork, precise communication and the management of complex projects in a large company.

    1990-94

  • Relaunch 2024

    Edventure Capital GmbH

    As the founder and managing director of Edventure Capital GmbH, founded in 2016 and initially run as a part-time business, Edmund Frey is now fully focussed on managing the consulting business full-time, promoting efficient client growth and financial success through first-class go-to-market advice and targeted investment strategies for his clients.

    seit 2016

  • Chief Revenue Officer (CRO) Global

    Spryker Systems GmbH

    As Chief Revenue Officer (CRO) at Spryker Systems GmbH until 2024, I played a key role in the international hypergrowth expansion. We transformed the company from a national to a relevant global player in the enterprise segment of e-commerce, recognised by all major analysts. As a GTM Board Advisor, I continue to support Spryker on its path to success.

    2020-2024

  • SVP Sales CX Central & Eastern Europe

    SAP SE

    As SVP and Executive Board Member at SAP CX from 2017 to 2020, I led the growth and strategic direction of the CX business in the MEE region. I was instrumental in establishing SAP CX in the region and achieving high growth rates. My responsibilities included leading sales teams in 36 countries and the successful integration of five acquisitions.

    2017-2020

  • Founder & MD

    Edventure Capital GmbH

    In 2016, I founded Edventure, a company that marked the beginning of my career in go-to-market consulting and capital investment for startups and scaleups. Since then, I have worked in a variety of GTM advisory roles, made strategic investments in emerging companies and actively supported the founding and development of several startups.

    2016-heute

  • Head of Sales Digital Marketing CEMEA

    Adobe Systems GmbH

    At Adobe Systems GmbH (2005-2017), I was instrumental in the transformation of digital marketing in the DACH market, from the role of Global Account Manager to Head of Sales Digital Marketing. I was instrumental in the transition to SaaS, the implementation of recurring revenue models and the alignment to a platform strategy that established Adobe as a customer experience provider.

    2005-2017

  • RSVP Sales CEEMA

    JBoss Sytems GmbH (IBM)

    As Regional Sales Manager at JBoss Europe until 2005, I was instrumental in building the open source middleware business in Central and Eastern Europe, developing the sales team and strategic partnerships until the acquisition by Red Hat, which provided deep experience in the challenges of hyperscaled startup, scaleup and also company mergers.

    2004-2005

  • Global Account Manager

    BEA Systems GmbH (Oracle)

    As Global Account Manager at BEA Systems, now Oracle, I successfully expanded the DACH market presence in J2EE application server software until 2004. My path took me from ISR to Territory Sales and Account Manager to Global Account Manager. Involved in the development of four enterprise business units, I strengthened the sales pipeline and consolidated the market position.

    2000-2004

  • Project Manager Fire & Security Systems

    Tyco Electronics

    As a Project Manager at Tyco Electronics until the end of 1999, I led teams installing fire protection and security systems. I managed projects from acquisition to invoicing, regularly exceeded target margins and won a large Munich museum project against industry leaders. I also supported the career development of employees into management positions or experts.

    1997-2000

  • Military Service Electronic Combat Unit

    Bundeswehr

    During my compulsory military service in 1996/1997 with a specialised electronic warfare unit, I led a team for surveillance and jamming operations. This time deepened my technical understanding, operational planning and team leadership. It emphasised camaraderie, cohesion, resilience and obedience, which strengthened my problem-solving skills and was valuable for my career.

    1996-97

  • Project Manager Electronics for Buildings

    Siemens AG

    After my training, I became Project Manager at Siemens AG until 1996, where I planned and implemented intranet infrastructures and led teams effectively, which increased productivity. I achieved significant successes by optimising compensation models, closing projects ahead of schedule, increasing project margins, introducing strict quality standards and KPIs for project control.

    1994-96

  • Trainee Communications Electronics Technician

    Siemens AG

    From 1990 to 1994, as an apprentice communications electronics technician, I gained extensive technical knowledge in telecommunications and valuable experience in dealing with teamwork, precise communication and the management of complex projects in a large company.

    1990-94

  • Relaunch 2024

    Edventure Capital GmbH

    As the founder and managing director of Edventure Capital GmbH, founded in 2016 and initially run as a part-time business, Edmund Frey is now fully focussed on managing the consulting business full-time, promoting efficient client growth and financial success through first-class go-to-market advice and targeted investment strategies for his clients.

    seit 2016

  • Chief Revenue Officer (CRO) Global

    Spryker Systems GmbH

    As Chief Revenue Officer (CRO) at Spryker Systems GmbH until 2024, I played a key role in the international hypergrowth expansion. We transformed the company from a national to a relevant global player in the enterprise segment of e-commerce, recognised by all major analysts. As a GTM Board Advisor, I continue to support Spryker on its path to success.

    2020-2024

  • SVP Sales CX Central & Eastern Europe

    SAP SE

    As SVP and Executive Board Member at SAP CX from 2017 to 2020, I led the growth and strategic direction of the CX business in the MEE region. I was instrumental in establishing SAP CX in the region and achieving high growth rates. My responsibilities included leading sales teams in 36 countries and the successful integration of five acquisitions.

    2017-2020

  • Founder & MD

    Edventure Capital GmbH

    In 2016, I founded Edventure, a company that marked the beginning of my career in go-to-market consulting and capital investment for startups and scaleups. Since then, I have worked in a variety of GTM advisory roles, made strategic investments in emerging companies and actively supported the founding and development of several startups.

    2016-heute

  • Head of Sales Digital Marketing CEMEA

    Adobe Systems GmbH

    At Adobe Systems GmbH (2005-2017), I was instrumental in the transformation of digital marketing in the DACH market, from the role of Global Account Manager to Head of Sales Digital Marketing. I was instrumental in the transition to SaaS, the implementation of recurring revenue models and the alignment to a platform strategy that established Adobe as a customer experience provider.

    2005-2017

  • RSVP Sales CEEMA

    JBoss Sytems GmbH (IBM)

    As Regional Sales Manager at JBoss Europe until 2005, I was instrumental in building the open source middleware business in Central and Eastern Europe, developing the sales team and strategic partnerships until the acquisition by Red Hat, which provided deep experience in the challenges of hyperscaled startup, scaleup and also company mergers.

    2004-2005

  • Global Account Manager

    BEA Systems GmbH (Oracle)

    As Global Account Manager at BEA Systems, now Oracle, I successfully expanded the DACH market presence in J2EE application server software until 2004. My path took me from ISR to Territory Sales and Account Manager to Global Account Manager. Involved in the development of four enterprise business units, I strengthened the sales pipeline and consolidated the market position.

    2000-2004

  • Project Manager Fire & Security Systems

    Tyco Electronics

    As a Project Manager at Tyco Electronics until the end of 1999, I led teams installing fire protection and security systems. I managed projects from acquisition to invoicing, regularly exceeded target margins and won a large Munich museum project against industry leaders. I also supported the career development of employees into management positions or experts.

    1997-2000

  • Military Service Electronic Combat Unit

    Bundeswehr

    During my compulsory military service in 1996/1997 with a specialised electronic warfare unit, I led a team for surveillance and jamming operations. This time deepened my technical understanding, operational planning and team leadership. It emphasised camaraderie, cohesion, resilience and obedience, which strengthened my problem-solving skills and was valuable for my career.

    1996-97

  • Project Manager Electronics for Buildings

    Siemens AG

    After my training, I became Project Manager at Siemens AG until 1996, where I planned and implemented intranet infrastructures and led teams effectively, which increased productivity. I achieved significant successes by optimising compensation models, closing projects ahead of schedule, increasing project margins, introducing strict quality standards and KPIs for project control.

    1994-96

  • Trainee Communications Electronics Technician

    Siemens AG

    From 1990 to 1994, as an apprentice communications electronics technician, I gained extensive technical knowledge in telecommunications and valuable experience in dealing with teamwork, precise communication and the management of complex projects in a large company.

    1990-94

©2024 Edventure Capital GmbH

©2024 Edventure Capital GmbH

©2024 Edventure Capital GmbH

©2024 Edventure Capital GmbH